Monday, May 14, 2018

6 creative ways to use the line art trend

The line art trend is conquering the graphic design world—one line at a time. It’s simple yet clever. A “line” is one of the basic elements of design and arguably the most important. As famed Bauhaus artist Paul Klee famously stated, a drawing is simply “An active line on a walk, moving freely.” This can mean anything from a simple straight pencil line across a page to a complex and abstract pen sketch. (teespring grandma shirt)
So what exactly is line art? All examples of line art have a few characteristics in common: clean lines and no shading, with bold lines that contrast starkly against their background. In contemporary uses, usually these designs are not highly detailed or realistic and instead rely on the viewers knowledge of the object being represented. In that way, line art is a great way to harness the popularity of minimalism while still communicating a strong message, blending both text and image into a unified whole.
How to use line art
With minimalism and flat design still dominating the trends, line art is everywhere—sitting on top of splash photos in web design, creating memorable logos for new businesses, and combining into complex patterns used on tons of eye-catching product labels. Keep reading to see some of our favorite new examples and learn how to harness the power of a good line art design for your next project.
1. Line art logos
The most popular arena for line art is undoubtedly logos. Brands use line art logos to feel current and on-trend. These logos work equally well in color or in black and white. Animals and objects from everyday life personalize the company and make the logo feel more fun and approachable. When done well, like the one for Roam, the simple line art makes the logo mark and type feel like one cohesive whole. When choosing a font for your line art logo, it’s important to make sure the weight of the lines in the type and in the drawing are roughly the same weight, like the logo for Moose.
A strong line art logo design can work beautifully without text, as well. If you viewed saw the logo for Greentex, for example, you might just see a windmill. With a second glance you notice the tiny yarn trail and that the windmill’s blades are actually knitting needles! While you might not understand why, the logo draws you in and makes you want to know more about the brand—all accomplished with very few lines. While many logos are monochromatic, others add color to make their logos pop off the page or screen. (teespring grandma shirt)
2. Line art patterns
These days, it’s impossible to walk through a store without seeing a serious amount of line art in the form of patterns. They are on everything from throw pillows and tupperwares to t-shirts and phone cases. Whether for an adult or juvenile audience, these patterns are a great way to inject a little fun into any composition. Another kind of line art pattern that’s a whole lot more mature—like in the business card branding above—is a tiled version of a simple logo, which even when muted gives a nice depth to a design.
3. Line art in web design
Web designers were some of the earliest adopters of the line art trend. Websites and apps need to deliver information and guide their users through an interface at myriad sizes and screen definitions. In order to do that most efficiently, many designers embrace icons. Think about how a little magnifying glass in the corner of a site has come to universally mean “Search” or a little gear means “Settings.”
Now line art designs decorate pages across the web. They’re used to bring an extra pop to a splash page design or guide a user through a scrolling multi-part site with ease. They are especially strong for information organization including infographics and other areas where you need to illustrate a process in an approachable, friendly way.
4. Line art in invitations and other printed products
Here’s one of the most touching ways line art can tell a story: invitations! Whether for a wedding, birthday or corporate event, an invitation offers a particular design challenge. It’s a small space with a lot of important information to communicate. Designers have taken to using line art to both capture the aesthetic of the hosts and the event, while keeping the pertinent details like time and date clear and legible, like in the festival inspired design for Luke and Anna’s nuptials. (teespring grandma shirt)
6. Line art packaging design
A really interesting way line art is being used these days is in product packaging. Consumers can be tempted to buy a new product that they maybe haven’t heard of before if they like the packaging it comes in.
Coffeecup design by exsenz for Ani’s Coffee
With new wineries pushing the boundaries of what is acceptable on a label, products of all kinds are embracing the custom illustrated trend. While one can’t imagine more different products that chia seeds and vape liquid, designers like Mila Katagarova craft on-trend line art labels that would make both products stand out from their competitors on a shelf.
Line up for the line art trend
Leonardo da Vinci once wrote, “Simplicity is the ultimate sophistication.” While many designs call for complexity, often times the simplicity of a line drawing will deliver the intended message efficiently and with the most power. If you want your next design to communicate complex ideas and narratives in a passing glance, consider a line art design. You won’t regret it!

Back to the 2000s: the power of nostalgia in design

Admit it: sometimes you wish you could gel up your fauxhawk, put on those thick-rimmed glasses, hop in the Escalade and hit up your Top 8 one more time. You’ve got nostalgia.
There’s no shame in wanting to bring the 2000s back. And if anyone tells you it’s too soon to rock some vintage Uggs or that the world’s not ready for a cupcake comeback, remind them that Y2K babies will be legal adults this year. (teespring grandma shirt) Makes you a little nostalgic for the design trends of the decade, doesn’t it? Let’s take a look at the power of nostalgia in design.
Nostalgia is a sentimental view of the past that momentarily brings you back in time. Music, images, logos and even color schemes can trigger feelings of nostalgia, and companies use it all the time to connect with their consumers on a more comfortable, personal level. Sometimes marketers use nostalgia to court a specific consumer demographic. Other times, it makes a brand feel more wholesome because we often view the past as a simpler, happier time.
Brands also use retro packaging to highlight a return to an earlier version of a product—like Pepsi, who promoted a limited edition product sweetened with sugar, rather than high fructose corn syrup.
Want to use design nostalgia? That’s hot.
When you’re trying to incorporate throwback and retro trends into your design, it can be easy to end up with something that just looks dated. The key to working retro trends into your design is to find a way to make them feel fresh instead of just trotting them out for the sake of using an older design.
Using nostalgia should be a deliberate choice. Decide how and why you want to use it. Does playing on your consumers’ fond memories complement your brand? Or does it just feel random?
Our favorite 2000s-era trends didn’t spring out of nothing.
Every decade, design trends shift away from trends of the previous decade and build on nostalgia for earlier times. The natural wood tones in 90s decór rejected the excess of the 1980s, which had said no to the earthy 70s. When the 2000s arrived, the revival of 80s glam returned in a creative way that fit with the changing times.
Even today, design trends make heavy use of throwbacks to past decades.
Think about the rustic, folksy feel of the 2010s. Or, to take it in another direction, look at how industrial styles have inspired interior spaces this decade. And consider how “normcore” and “vaporwave” designs make you feel.
Nostalgia feels good. It feels like a warm hug from an earlier version of yourself. Just like hugs, there’s no such thing as too much nostalgia. So if you think bringing a smile to your peeps’ faces is the best way to connect them with your product, bring on the velour tracksuits and the emo bangs.
BRB. Gotta relive the 2000s!
Think back to the aughts. Emo hair, pop punk, MySpace. The X Games, XBOX, the RAZR phone.
And a whole lot of bling-bling.
From Cam’ron’s all-pink ensemble to pastel popped collars, the aughts were all about fun, bubbly optimism as we collectively celebrated life in the 21st century.
It was finally here! We were living in the future.
The turn of the millennium was a time to turn away from the grunge and grit of the 90s. It was also the era where the internet celebrity was born. (teespring grandma shirt) With social media, reality TV and YouTube, anybody could make themselves a star.
Remember: this is what the 2000s looked like…
Serve up some awesome sauce with 2000s design nostalgia
So, how can you work some design nostalgia into your work? Start by capturing the free, fun feeling of the decade. Steer away from the round, black and white images that define 2010s design. Go a little bit more youthful. And when it doubt, go pink.

Design Trends 2018

2017 has passed by and we’ve seen a deluge of design innovations through the year. From modern typography to bright colours to micro-interactions design trends seem to be changing at a lightning pace. (teespring grandma shirt) So what exactly is in store for 2018? Having reflected on tons of content, I have tried to compile and list down trends which have the potential to shape the course of 2018’s design evolution.
1. Typography becomes the protagonist
With dwindling attention spans and information fatigue becoming a real issue, designers will resort to typography as their means of storytelling. Which essentially means we’re going to see a lot of dramatic typography in headers and hero images. Geometric sans serif seems to be paving way for the gorgeous serifs which makes a comeback and dominate the headings. Be prepared to see more of bolder and oddly spaced letter.
2. Custom artwork and illustrations take the center stage
We saw this one blooming in 2017 when with the likes of Medium, Mozilla and Slack overhauled their brand with lots of custom illustrations. Dedicated artwork not only helps in conveying a story better but also comes in handy while creating a distinctive and unique design. What we saw last year might just be the tip of the iceberg, as 2018 looks like the year when custom illustrations take the limelight in web design and branding.
3. High-res content becomes the need of the hour
Manufacturers are pumping pixels in the smallest of screens and users are driven to visual content. This makes it imperative to create high-res content in the form of pictures and video. Devices with infinity displays like the iPhone X and Galaxy S8 are making the user experience more immersive, which makes it all the more important for an app to provide full screen experience. Hence, it will only be wise to make use of all this pixel power to produce rich imagery to engage the user.
4. Video continues to dominate albeit in a new dimension
We always saw this one coming. Video consumption is steadily rising since 2015. From web series to product explainer films — users’ preferred choice of content seems to be heavily skewed towards video. The advent of 360° videos and live videos on platforms like Facebook and Instagram are proof that audience just can’t get enough of the motion picture. Expect more brands to use this format to deliver prompt information. 2018 might as well be the year of portrait videos as more and more people chose to consume video content on their mobiles in portrait format.
5. Bright colours to have its run
Be prepared to see vibrant websites with dramatic colours! We’ve seen designers peddle back and white designs on the pretext of being minimal. Though the trend will continue, the use of bright colours will be one of the catchiest trends of 2018. (teespring grandma shirt) After Instagram in 2016, its Dropbox who overhauled their identity with bold colours. This is increasingly becoming a trend and 2018 will be the year when we see more bolder colour choices in branding as well as web designing.
6. Isometric design to add a new dimension to the web
As flat icons lose their charm, isometric design paired with custom illustrations adds the much-needed depth in web design. The use of shadows and perspective helps in building the hierarchy in an interesting way. From icons to full-fledged graphics — isometric design is here to make your design look naturally similar to the physical environment. Elevated graphics combined with smart use of parallax is sure to produce magical results for any website.
2018 seems to be an interesting year in the graphic design world as we gradually shift from flat design and explore the realm of three-dimensional design, rich photography and vibrant colour palettes. It is also fascinating to see originality and individuality in every new brand. Times are exciting in the design world. What do you think will make noise in the design industry?

Top Graphic Design Trends 2018: The Ultimate Guide

In the era of digital art, graphic design trends can evaporate as quickly as they emerged. What has been modern for the past few years may look entirely outdated in 2018. While some trends have stood the test of time, others have vanished in the blink of an eye only to make room for new modern looks. So, if you are looking for an antonym of boring, this would be – graphic design trends 2018. (teespring grandma shirt)
Latest Graphic Crazes
This is the year of crazy designs, experiments and wild imagination. While you may find some of these a huge surprise, you might have seen others coming. So, let’s not waste a minute more. Time to reveal which trends in graphic design will be absolute hits in 2018.
The “Glitch” Effect
The corrupted image, i.e. the glitch effect, has been one of the most popular trends in the digital world lately. Apparently, what was once annoying for the spectator has now been turned into a truly wanted effect.
Obviously, horror movie fans have been familiar with this one for ages. Year 2018 is the year when corrupted images take over graphic design world, as well.
The “Ruined” Effect
As far as we can tell, contemporary graphic designers have been obsessed with the “art of destroying”. Everything that includes splashing, scratching, ripping off, breaking or any other form of ruining the aesthetics of a composition is considered modern in 2018.
“Color Channels” Effects
Playing with color channels has been widely popular among designers. The technique allows designers to create great illusional effects. A holograph, a hallucination, a distorted reality… all of these are highly influential on the viewer which makes “Color channels” one of the top graphic design trends 2018.
Holography is falling behind…
The holographic design trend, which has been a huge hit for several years, is now falling behind in comparison with the other futuristic trends.While it’s still glamorous and mesmerizing, we’ll see less of holographic designs in 2018.
The year of Double.
We can say with confidence that 2018 will be the year of “double”.
Double Exposure
Double exposure has been a thing for several years now. Despite the fact that some designers have put this technique aside for a while, we definitely see a rise of double exposure designs which amaze the viewer.  (teespring grandma shirt)
Double Exposure Duotone
“I’m seeing double” will be no longer a post-liqueur effect. This trend is a hybrid from Double Exposure and Duotone, plus using color channels. In short, double exposure duotone is achieved by doubling the image or using two different overlapping images in monochrome colors. This way, designers achieve an “ahead-of-its-time” effect.
Double Light
An another major “double” among graphic design trends 2018 is the double color light. This effect transforms simple compositions into new edgy, modern looking ones. Double light is an effect that can be achieved with two actual sources of light, or color channel splitting.
Wave Classic Duotone Goodbye…
Duotone translated into Double exposure duotone will be a major trend next year. However, we’ll be seeing less of traditional duotone besides being one of the hottest trends for the past year.
Duotone will somehow be left in the shadow of Double exposure duotone. This is not necessarily a bad thing. Design is evolving, after all.
Typography still rules!
Creative typography
Creative typography is among the leaders for graphic design trends 2018. Actually, this trend has been taking the leading places for several years and it’s not going down any time soon.
When it comes to this technique, imagination is your strongest asset. Creative typography can be combined with other techniques or used solely in the design. It impresses in both cases.
Cropped Typography
Cropped typography was a hot trend for 2017 and is still hot for 2018. The art of erasing parts of the letters while still keeping their readability requires a lot of creativity and professionalism. The effect is 100% worth the effort.
Chaotic Typography
Chaos was declared one of the top trends for 2017. It seems that for graphic design trends 2018 it will translate into a chaotic typography. In other words, say “No” to aligning and “Yes” to the unconventional order of letters and words.
Typography as Real Life Elements
A modern graphic design trend is typography tightly interacting with other elements of the composition. The achieved effect is: letters turned into real-life objects.
Negative space. A positive trend.
Negative Space Designs
We named negative space a positive trend not because negative and positive attract each other in physics, but because in graphic aesthetics negative space techniques evoke quite positive emotions.
In its nature negative space is an “empty” space in the design which forms a certain distinctive shape. The technique is one of the most popular ones lately and it still holds the leading positions.
Negative Space Typography
Ahh… typography. Obviously, the modern trend is a mixture of Negative space and Typography. What is quite popular about it, is that elements from the back come to the front through the wording. This is another form of interaction between typography and composition elements.
Bright colors are all in.
Colorful 3D Substance
Bright colors plus a 3D composition is an absolute winning combo for 2018. With so many graphic design trends fighting for the leading positions in 2018, bright colors are certainly on the top of the charts. And how can they not be when all the client wants is: “Make it pop!”
Yes. Bright colors can certainly make a design pop. In our opinion this is one of the strongest graphic design trends 2018. We also bet it will be among graphic design trends 2019. Check out a few expiring examples.
One Color 3D Design
Lately, we’ve been seeing more and more product presentations using the same background color as the product presented. The product “pops” thanks to the volume created by the 3D techniques. It actually looks quite eye-pleasing. (teespring grandma shirt)
Metallic Elements
As an addition to bright colors, metallic elements enter the world of graphic design to create the “Wow” effect. Often combined with other hot trends such as 3D compositions and creative typography, this trend brings the effect of a real-life composition.
Color Transitions / Gradients
When Instagram changed its logo back in 2016 into a colorful gradient, nobody thought this trend was going to become so huge. It was just the beginning of its rise. Despite the fact that web wasn’t sure about this design technique (everyone was crazy about flat and material back then), here we are, seeing more and more of these colorful gradients.
Solid Color Flat and Material are out of the spotlight…
Both these trends reigned the digital world for a long time but now they are past their peak. However, we will keep seeing both these trends in web and app designs which bet on functionality and unobtrusive interface for better user experience.
Artistic Illustrations
Hand-Drawn Illustrations
Custom hand-drawn illustrations are always on the wave of popularity. Every design is a piece of art created with a lot of talent and imagination. This is why illustrations can never go out of style.
When it comes to graphic design, illustrations always bring a special unique vibe to the piece. In 2018 illustrations are presented in combination with other graphic design trends such as negative space, 3d structures, the “double” trend and more.
Illustrations Over Photos
An interesting trend for 2018 is combining photos with digital drawing. This technique boosts the effect of the photo and brings the composition a new edgy look. For the brands which find plain photos way too boring, this is the right trend!
Papercut Illustrations
One of the latest graphic design trends 2018 are papercut illustrations. Inspired by actual paper cutting art, this trend is quickly gaining speed. Papercut illustrations recreate compositions made of different layers of paper which means depth and specific textures are must-have elements.

10 Inspirational Graphic Design Trends For 2018

(teespring grandma shirt) As they say, “everything old is new again,” and 2018 will be a year of modernizing graphic design trends from the past and diverging from the (literally) flat design landscape of recent years. Minimalism and simplification will stick around, but expect to see some old favorites make their return to the limelight with modern, updated looks.
If you’re feeling fashionable and want to add some contemporary flair to your designs, check out these 10 graphic design trends that will wow your customers in 2018.
Here are 10 graphic design trends to watch in 2018
1.       Responsive logos
2.       Gradients
3.       More depth (with semi-flat design)
4.       Dashing duotones
5.       Palettes & patterns inspired by the 80’s & 90’s
6.       Movement: animations & GIFs
7.       Bold typography
8.       Custom graphic art and illustration
9.       Authentic photography
10.   Highly-detailed vintage
1. Responsive logos
It’s been 10 years since responsive design began to revolutionize the web, and since then it has become the industry standard. The rapid rise of mobile browsing (and an endless assortment of devices and screen sizes) has created critical usability issues for traditional websites. Designers and developers began experimenting with various ways to make designs adapt to the user’s device as a one-website-fits-all solution. This laid the groundwork for what would become known as “responsive design.”
The idea of altering logos to meet the same user demands has largely remained unthinkable… until now. Companies have been refreshing their logos into modern, simplified versions over the past few years and responsive logo design is the logical next step in meeting the demands of today.
Digital and interaction designer Joe Harrison created an experimental project called “Responsive Logos” to explore the creation of scalable logos for some of the world’s biggest brands.
2. Gradients (and we’re also calling them color transitions)
In the not-so-distant past gradients reigned supreme. They were found on every website button, page header and PowerPoint presentation. Your corporate PDF wasn’t cool unless a gradient graced the cover. Then, sometime around late 2007 they were sidelined as we embraced an era of flat design.
Flat design is evolving, and gradients are making their modern-day comeback as a flat design enhancement. This enhancement is part of a design update often referred to as “flat 2.0” or “semi-flat design”. Their reappearance in iOS and adoption by industry leaders like Stripe and Instagram have solidified their popularity once again, and you’ll be seeing them in the form of vibrant UI, branding, backgrounds, illustrations and overlays.
We’re also seeing an increased use of the term “color transitions” when referring to gradients. While the terms seem to be used interchangeably, “color transition” more often refers to the modern application which is vibrant, smooth and “flatter”—fitting within flat design aesthetics.
3. More depth (with semi-flat design)
We’ve been seeing them a lot lately, and it’s safe to say that shadows are officially back in 2018. Like gradients, shadows were put on the back burner as we stripped realism and skeuomorphism from our designs in favor of extreme minimalism and two-dimensional design.
In hindsight, depth was a valuable tool for helping users determine visual hierarchy, input fields and calls to action on screen. Designers had been experimenting with “long-shadows” as an acceptable means to add more dimension to their flat designs when Google Material Design reintroduced real shadows as an enhancement to their UI. The idea quickly spread outside of Material Design and designers began reintroducing shadows of their own. These shadows were large, soft, sometimes colored and added subtle depth and dimension unlike their harsh, overused, “drop-shadow” predecessors. (teespring grandma shirt)
The purists may not like it, but depth has proven that it can fit within the evolving ethos of flat design by improving usability and simplicity, both of which are core principles of flat design. Going forward you will see shadows become a staple of the “semi-flat” design movement. We’re already seeing them being used to enhance icons and illustrations, as well as websites, app interfaces and even print designs.
4. Dashing duotones
Duotones are traditionally created through a halftone printing process where one halftone is printed on top of another of a contrasting color, creating a two-toned image. This fundamental printing technique has found new life in digital media. Imaging software has made it easier than ever to create duotones, as well as related variations like monotones, tritones, quadtones and “fake duotones” (tinted images).
Spotify has been credited with their return to mainstream design by using duotone images in their app and promotional microsites. Designers are taking advantage of this technique as imagery created within a limited color palette is delightfully complimentary to semi-flat design.
With bold colors and beautiful application possibilities, duotones are predicted to be one of the hottest trends of 2018.
5. Palettes & patterns inspired by the 80’s & 90’s
From pretty pastels (“millennial pink”, anyone?) to electric hues, color schemes from the 80’s and 90’s have been gaining popularity once again. With the movement away from ultra-flat designs, expect to see the abstract and geometric patterns inspired by the era move from the fringes into the mainstream as well.
As children of the 80’s and 90’s become more prominent and influential as both brand leaders and key target audiences, this trend can add visual excitement as well as a touch of nostalgia to your designs.
6. Movement: animations & GIFs
You may be hearing a lot of buzz about microinteractions lately, but what exactly are they and why should you use them? Simply put, microinteractions are tiny animations used to communicate with users and help them perform tasks. They are a UX best practice, and possibly one of the biggest UX trends to date.
Microinteractions are everywhere and though you may not be consciously aware of them, every time you receive a notification on 99designs, like a post on Facebook or swipe left on Tinder, you are engaging with microinteractions. They are particularly useful in making users feel like they are manipulating an interface by providing feedback for their actions. Paying attention to the details can really take your designs to the next level.
When it comes to larger animations, GIFs and SVGs are valuable tools for communicating ideas, concepts and processes while making content more engaging for users. GIFs have come a long way since their animated clip art days and have evolved to fit in fabulously with the modern web. Add interest to ads, email newsletters, illustrations, icons and logos by taking advantage of this trend. Animated GIF logos have really become a trend of their own and it’s easy to see why—they’re slick, clever and extremely appealing.
Speaking of appealing animation, the cinemagraph is making a come back! These animated images are essentially still photos with a repeating video loop for only a selection of the image. Think beautiful landscape with a single animated tree blowing in the wind. That contrast of movement on extreme stillness looks striking and surreal. Cinemagraphs are either videos or animated GIFs, and you can expect to see them coming to websites, apps and social media ad campaigns near you in 2018.
7. Bold typography (and serifs return to the screen!)
When it comes to typography in 2018 you’ll find that the bigger and bolder, the better. Designers will be opting for artistic effects, extra-large font sizes and huge headlines. Helvetica-inspired sans serifs have dominated digital spaces, and while they’ll remain as fashionable as ever (especially their extra-bold family members), we can expect more typeface variety in the coming year.
This variety will include more decorative and hand-made fonts as well as—gasp!—serif fonts. Our serif font friends have been making a rapid reappearance on screens, especially when paired with sans serifs. With a demand for synchronization across all media, designers shied away from serifs almost entirely to avoid inconsistency as brands began to live more of their lives online. With the serif’s increasing acceptability on screens (likely due to better screens and Google Web Fonts’ impressive options), we can expect a ripple effect and for the serif to regain some of its former footing.
Trends mainly seen in print will also be finding their way on screen. These will include experimental and artistic typography, more creative layouts and placements involving imagery, and bolder variations in alignment and kerning.
Whether they are whimsical, practical, or purely artistic, the demand for custom graphic art and illustrations will continue to grow in the new year. Custom imagery has always played a major role in print media. When it comes to digital media however (despite being a star player of Flash websites in the 2000’s), custom graphic art and illustration has taken a backseat to cheaper stock imagery alternatives for much of the last decade.
The accessibility of stock left drawing, painting, calligraphy, artistic typography, photography and illustration underutilized on the modern web. This includes modern renditions of classic graphic design techniques like duotones and double-exposures for example, both of which are becoming trends of their own. The movement toward flat design also left little room for these embellishments and as we opted for icons and illustrations tailored to flat design trends, we left things looking a little homogenized. (teespring grandma shirt)
Custom artwork and illustration helps create a visual language which can really enhance and add personality to a brand. In 2018, you can feel free to get really creative as we’ll see more artwork in a broader range of styles surface as designers and their clients begin to untap the potential of these underused assets.
9. Authentic photography
Authentic photography looks and feels real. Whether you’re working with custom photos or selecting stock, look for images that convey emotion, contain action or tell stories. Unfiltered and unstaged photography was a huge part of advertising in the 90’s, and though we’re not quite sure why models spent the next 15+ years shaking hands and smiling at their screens, it’s refreshing to see natural (and more interesting) compositions return to the mainstream once again.
Demand for real-life photography grew significantly in 2017 and will grow even more in 2018 as brands seek to connect with their users, and designers seek to rid the world of cheesy stock photography. Luckily there are lots of amazing photographers out there who are helping meet this demand through premium and free stock photography resources.
10. Highly-detailed vintage
Vintage isn’t anything new (obviously), but the trend will remain strong in 2018. Though it may contradict the mainstream desire for minimalism—beautiful, finely crafted logos and illustrations are timeless. Brands looking to achieve a top-shelf look often find classic design aesthetics can provide an air of distinction and sophistication.
While this trend may not be practical for everyone, brands in the food and beverage industries—especially those in wine and spirits—have been leveraging this style for years with gorgeous results. Artisan, organic and natural product brands are loving this look by using it to give their products that hand-crafted, wholesome feeling of simpler times.